● Radio is personal and trusted
● Listeners actually notice the ads!
While people regularly avert their eyes from press or
banner ads, listeners cannot close their ears! They remain attentive
when the ads come on and rarely turn off or channel-hop to avoid
Banner and ad-word campaigns have their place in the
advertising mix, but radio reaches people who never click ads, and it can
* Source: Radio Advertising Bureau
Study on Ad
Why Internet Radio?
● Highly targeted audience
● Cost effective (do the sums!)
Aside from the obvious cost advantage, internet stations
are highly specialized and hence highly personal.
People tend to listen to internet radio 'close-up' using
speakers right on their desk in front of them, or using earphones - they
will hear the ads!
Research shows that listeners to internet radio listen to a
wider variety of stations than audiences of terrestrial radio do. This is actually a good
thing for advertisers - it means you're not just hitting exactly the same
audience pool every time.
Radio station Advertising Executives often point out that radio is a
"repetition medium", and that's true to a point, but there's an optimum
number of times a listener needs to hear an ad if they're going to act on
it - beyond a few times is just wastage. Internet stations have a nice
churn of audience within their demographic, so advertisers can leave an ad
running and it can reach a new audience every month.
Why News Radio International?
● Quality audience
Easy to use
● Bangs per buck
We are one of few stations to deliver an international rolling news format.
Most news stations are in fact
"News-Talk" or "News-Chat" - they also feature local phone-ins,
weather and traffic reports - they're only relevant inside their own neighborhoods.
News Radio International does not carry any local content
so does not alienate non-local listeners.
The news format appeals to listeners who are mature
enough to have disposable income, but young enough to be receptive to
We don't aim to cover stories in complex detail - our objective is to condense the main
points of the news into 15 minutes without the user needing to make any
effort to find/sift/read.
Facts Not Opinions
We have a quality audience - the "riff raff" don't listen to
the news, so you're not paying to advertise to them!
The News Radio International
audience is international and distributed throughout the
most affluent areas of the English speaking world.
Many people listen to internet radio using a mobile phone or PDA -
they're listening on earphones. There is no better way to put a
message directly inside somebody's head!
News Radio International
reaches the elusive iPod generation and people who don't click on ads.
Because we're a speech station, our listeners speak
English! This is an important contrast to music stations with their international audiences which don't
Our news rolls (repeats) every 15 minutes, so our audience
'rolls' too - it's not just the same people hearing the ads over and over
again all day.
Clients can supply their own commercials, or we can take
care of everything - including writing a script and recording a commercial.
Our Commercial Producer is British, and has 25 years radio experience.
The cost of producing a commercial is minimal and the
process is simple. Production charges are here:
Additionally, we accept "Presenter Read" scripts, to be
read by our own staff - this eliminates production costs for lower budget
Read our dos and don'ts on writing your ad below.
To maintain professional standards, script acceptance is
subject to approval. We can help with writing.
Which products are suited to radio?
Radio is ideal for general awareness, branding and
reinforcing other display advertising.
This is an international station, with a savvy international
Listeners are sitting at their computer right now. An
in-stream audio ad on News Radio International is
perfect for driving quality traffic to your website or online shop.
Advertising on Internet radio is cheap and efficient.
Listeners might be particularly interested in the following
types of products:
● Internet Shopping
Holidays & Travel
Digital products - phones, software and apps.
Universities, colleges and private schools
Newspapers, publications and websites
Must I use an
No, but both agencies and direct clients are equally
welcome (interested agencies please email).
How long should my ad be?
As long as it needs to be to achieve its goal - no more, no less.
Some stations try to push 60 second spots but we think this is generally
too long. We think 20 to 40 seconds is optimal, but there are no rules!
Is there a minimum order
value or setup fee?
There's no set-up fee,
The minimum order value is $50us, 31.60GBP, €37.10Euros.
Can you provide detailed ratings figures from Arbitron
There is no organization which monitors internet radio audiences, instead,
we use our server statistics to measure how many listeners hear each ad.
We sell airtime according to either the number of spots or the number of "impacts" expected
- you choose!
Can I decide when my ads are played?
We have two
one is based on the time of day your spots are played, the other is based
on the number of times your ad is heard worldwide. Choose whichever suits
the nature of your business. One is best for targeting a specific region
at peak times, the other offers best value for an international reach.
Commercials can be any length and any frequency.
If I'm using your
production service will I hear my ad in advance?
we'll email you an
mp3 before transmission if we're recording your ad (not Presenter Reads which are
read as live).
How quickly can I get on
Usually within about a day or so once your payment is received and you're happy with the
ad (if we're recording it).
Note that our Scheduling dept does not work 24/7, so book early if
Are there any
restrictions regarding the content of advertisements?
Yes, please read our